Market Opportunity
- According to Jupiter Media Metrix, total spending on email marketing will grow to $9.4 billion by 2006, with the largest portion coming from retention-based email campaigns
- According to the Winterberry Group, permission commercial emails will account for 25% of all email messages sent in the United States by 2005
- According to NFO WorldGroup, 88% of consumers with Internet access have purchased goods or services either online or offline as a result of receiving a permission email
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